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Since cowardice must occur at a time and place where an enemy either has already appeared or may yet turn up, servicemen in peacetime - and ordinary civilians - can breathe a sigh of relief. If you are yellow-bellied back home, you're not technically a coward.
~ Charles Duhigg
Appeared
Back
Breathe
Civilians
Coward
Cowardice
Either
Enemy
Home
May
Must
Occur
Ordinary
Place
Relief
Servicemen
Sigh
Since
Technically
Time
Turn
Up
Where
You
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copy
Since the 17th century, insurance agents have been the foremost experts on risk.
~ Charles Duhigg
Agents
Been
Century
Experts
Foremost
Insurance
Risk
Since
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Some financial advisers say anyone who may move in less than seven years should not take out a reverse mortgage.
~ Charles Duhigg
Adviser
Anyone
Financial
Less
May
Mortgage
Move
Out
Reverse
Say
Seven
Should
Some
Take
Than
Who
Years
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Some of the tactics that are used by Foxconn and other companies throughout China is, if you are late, if you violate one of the small rules, some of the punishment is that you have to copy down quotations from the chairman of Foxconn: you have to write out confessions explaining why you were late and promising never to do it again.
~ Charles Duhigg
Again
Chairman
China
Companies
Confessions
Copy
Down
Explaining
Late
Never
Other
Out
Promising
Punishment
Quotations
Rules
Small
Some
Tactics
Throughout
Used
Violate
Were
Why
Write
You
design
copy
Some officials overseeing local water systems have tried to go above and beyond what is legally required. But they have encountered resistance, sometimes from the very residents they are trying to protect, who say that if their water is legal, it must be safe.
~ Charles Duhigg
Above
Beyond
Encountered
Go
Legal
Legally
Local
Must
Officials
Protect
Required
Residents
Resistance
Safe
Say
Some
Sometimes
Systems
Tried
Trying
Very
Water
Who
design
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Some say because music is as much about personal expression as listening pleasure, sharing is integral to why songs have value in the first place.
~ Charles Duhigg
About
Because
Expression
First
First Place
Integral
Listening
Much
Music
Personal
Personal Expression
Place
Pleasure
Say
Sharing
Some
Songs
Value
Why
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Someone once described Ken Lewis to me as the most competitive person in the history of the United States, including the Union Army.
~ Charles Duhigg
Army
Competitive
Competitive Person
History
Including
Ken
Lewis
Me
Most
Once
Person
Someone
States
The History Of
Union
United
United States
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Someone will write a resolution that says, 'I want to exercise more,' or 'I want to lose 15 pounds' - which is great, that's a great goal to have - but every study tells us that if you pose things in abstract, goal-related terms, it's much less likely that you will accomplish it than if you structure it as an actual activity.
~ Charles Duhigg
Abstract
Accomplish
Activity
Actual
Every
Exercise
Goal
Great
Less
Likely
Lose
More
Much
Pose
Pounds
Resolution
Says
Someone
Structure
Study
Tells
Terms
Than
Things
Us
Want
Which
Will
Write
You
design
copy
State and federal studies indicate that thousands of water and sewer systems may be too old to function properly.
~ Charles Duhigg
Federal
Function
Indicate
May
Old
Properly
Sewer
State
Studies
Systems
Thousands
Too
Water
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Stock exchanges say that more than half of all trades are now executed by just a handful of high-frequency traders, who use rapid-fire computers to essentially force slower investors to give up profits, then disappear before anyone knows what happened.
~ Charles Duhigg
Anyone
Before
Computers
Disappear
Essentially
Exchanges
Executed
Force
Give
Half
Handful
Happened
Investors
Just
Knows
More
Now
Profits
Say
Slower
Stock
Than
Then
Trades
Up
Use
Who
design
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Students in school cheat not to get the 'A,' but to avoid the 'C.'
~ Charles Duhigg
Avoid
Cheat
Get
School
Students
design
copy
Technology giants have taken advantage of tax codes written for an industrial age.
~ Charles Duhigg
Advantage
Age
Codes
Giants
Industrial
Taken
Tax
Technology
Written
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Teenagers ultimately don't mind belonging to a group, because there's always the opportunity to eventually become someone new. The elderly, by definition, are running out of opportunities for reinvention.
~ Charles Duhigg
Always
Because
Become
Belonging
Definition
Elderly
Eventually
Group
Mind
New
Opportunities
Opportunity
Out
Reinvention
Running
Someone
Teenagers
Ultimately
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The biggest moment of flexibility in our shopping habits is when we have a child, because all of your old routines go out the window, and suddenly a marketer can come in and sell you new things.
~ Charles Duhigg
Because
Biggest
Child
Come
Flexibility
Go
Habits
Moment
New
New Things
Old
Our
Out
Routines
Sell
Shopping
Suddenly
Things
Window
You
Your
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The cooperation of NASCAR - or any other system, it turns out - persists only when everyone believes he has the opportunity to win.
~ Charles Duhigg
Any
Believes
Cooperation
Everyone
He
NASCAR
Only
Opportunity
Other
Out
Persists
System
Turns
Win
design
copy
The desire to collect information on customers is not new for Target or any other large retailer, of course. For decades, Target has collected vast amounts of data on every person who regularly walks into one of its stores.
~ Charles Duhigg
Amount
Any
Collect
Collected
Course
Customers
Data
Decades
Desire
Every
Information
Large
New
Other
Person
Regularly
Stores
Target
Vast
Walks
Who
design
copy
The discovery of the habit loop is important because it reveals a basic truth: When a habit emerges, the brain stops fully participating in decision making. It stops working so hard, or diverts focus to other tasks.
~ Charles Duhigg
Basic
Because
Brain
Decision
Decision-Making
Discovery
Emerges
Focus
Fully
Habit
Hard
Important
Loop
Making
Other
Participating
Reveals
Stops
Tasks
Truth
Working
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The Great Bailout is mostly over for the banks. But for those troubled behemoths of the nation's housing bust, Fannie Mae and Freddie Mac, the lifeline from Washington just keeps getting longer.
~ Charles Duhigg
Bailout
Banks
Bust
Getting
Great
Housing
Just
Keeps
Lifeline
Longer
Mac
Mostly
Nation
Over
Those
Troubled
Washington
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The more you focus, the more that focus becomes a habit.
~ Charles Duhigg
Becomes
Focus
Habit
More
You
design
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The Safe Drinking Water Act was passed in 1974 after tests discovered carcinogens, lead and dangerous bacteria flowing from faucets in New Orleans, Pittsburgh and Boston and elsewhere.
~ Charles Duhigg
Act
After
Bacteria
Boston
Dangerous
Discovered
Drinking
Drinking Water
Elsewhere
Flowing
Lead
New
New Orleans
Orleans
Passed
Pittsburgh
Safe
Tests
Water
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copy
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