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In 1980, a woman promised her dying sister to change how Americans thought about breast cancer. Thirty years later, the result - the Susan G. Komen for the Cure Foundation - is one of the nation's largest non-profits, and one of the most successful triumphs in public health marketing and changing health habits.
~ Charles Duhigg
About
American
Breast Cancer
Cancer
Change
Changing
Cure
Dying
Foundation
Habits
Health
Her
How
Largest
Later
Marketing
Most
Nation
Promised
Public
Public Health
Result
Sister
Successful
Susan
Thirty
Thought
Triumphs
Woman
Years
design
copy
In 2005, attorneys general of 35 states urged the Federal Reserve to end the unsigned check system.
~ Charles Duhigg
Attorneys
Check
End
Federal
Federal Reserve
General
Reserve
States
System
Urged
design
copy
In a flash order transaction, buy or sell orders are shown to a collection of high-frequency traders for just 30 milliseconds before they are routed to everyone else. They are widely considered to give the few investors with access to the technology an unfair advantage, even by some of the marketplaces that offer the flash orders for a fee.
~ Charles Duhigg
Access
Advantage
Before
Buy
Collection
Considered
Else
Even
Everyone
Everyone Else
Fee
Few
Flash
Give
Investors
Just
Offer
Order
Orders
Sell
Shown
Some
Technology
Transaction
Unfair
Widely
design
copy
In a sense, habits never really disappear. Once formed, they always remain in our neurology.
~ Charles Duhigg
Always
Disappear
Formed
Habits
Never
Once
Our
Really
Remain
Sense
design
copy
In California, up to 15 percent of wells in agricultural areas exceed a federal contaminant threshold, according to studies.
~ Charles Duhigg
According
Agricultural
Area
California
Exceed
Federal
Percent
Studies
Threshold
Up
design
copy
In general, insurers say criticisms of claims-handling are unfair because most policyholders are paid promptly, and some denials are necessary to root out fraud.
~ Charles Duhigg
Because
Criticisms
Fraud
General
Most
Necessary
Out
Paid
Promptly
Root
Say
Some
Unfair
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copy
In surveys, many borrowers say reverse mortgages have improved their lives and provided money they needed for retirement.
~ Charles Duhigg
Improved
Lives
Many
Money
Mortgages
Needed
Provided
Retirement
Reverse
Say
Surveys
design
copy
In the 1970s, New York City defaulted on its debt, and yes, the consequences were painful. Enrollment plummeted at City University campuses, which until then had offered free education. Seven thousand police officers were laid off. Crime skyrocketed. Services for the poor disappeared.
~ Charles Duhigg
1970s
City
Consequences
Crime
Debt
Disappeared
Education
Enrollment
Free
Had
Laid
New
New York
New York City
Off
Offered
Officers
Painful
Police
Police Officers
Poor
Services
Seven
Then
Thousand
University
Until
Were
Which
Yes
York
design
copy
In the past, NASDAQ has defended flash orders.
~ Charles Duhigg
Defended
Flash
In The Past
Orders
Past
design
copy
It almost goes without saying that when you are a startup, one of the first things you do is you start setting aside money to defend yourself from patent lawsuits, because any successful company, even moderately successful, is going to get hit by a patent lawsuit from someone who's just trying to look for a payout.
~ Charles Duhigg
Almost
Any
Aside
Because
Company
Defend
Even
First
First Things
Get
Goes
Going
Hit
Just
Lawsuit
Lawsuits
Look
Moderately
Money
Patent
Saying
Setting
Someone
Start
Startup
Successful
Things
Trying
Without
You
Yourself
design
copy
It is almost always a bad idea to use a reverse mortgage to pay for a vacation or to buy a risky investment, like stocks or deferred annuities.
~ Charles Duhigg
Almost
Always
Bad
Bad Idea
Buy
Idea
Investment
Like
Mortgage
Pay
Reverse
Risky
Stocks
Use
Vacation
design
copy
It is often difficult to definitively link a specific instance of disease to one particular cause, like water pollution. Even when tests show that drinking water is polluted, it can be hard to pinpoint the source of the contamination.
~ Charles Duhigg
Cause
Contamination
Difficult
Disease
Drinking
Drinking Water
Even
Hard
Instance
Like
Link
Often
Particular
Pinpoint
Polluted
Pollution
Show
Source
Specific
Tests
Water
design
copy
It's an open secret that if a debtor is willing to wait long enough, he can probably get away with paying almost nothing, as long as he doesn't mind hurting his credit score.
~ Charles Duhigg
Almost
Almost Nothing
Away
Credit
Debtor
Enough
Get
He
His
Hurting
Long
Mind
Nothing
Open
Paying
Score
Secret
Wait
Willing
design
copy
It's easy to forget, given her scandal-tinged life and tragic death, how incredibly talented Whitney Houston was. She holds the world record as the most-awarded female act of all time, with over 415 major recognitions during her career. She is the only artist to chart seven consecutive number one songs.
~ Charles Duhigg
Act
All-Time
Artist
Career
Chart
Death
Easy
Female
Forget
Given
Her
Holds
Houston
How
Incredibly
Life
Major
Number
Only
Over
Record
Seven
She
Songs
Talented
Time
Tragic
Whitney
Whitney Houston
World
World Record
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copy
Lawmakers in both political parties have often acceded to unions' requests to avoid political confrontations or to curry favor. They have pushed difficult choices into the future.
~ Charles Duhigg
Avoid
Both
Choices
Confrontation
Curry
Difficult
Favor
Future
Lawmakers
Often
Parties
Political
Political Parties
Pushed
Requests
Unions
design
copy
Lawsuits against reverse mortgage companies, including the nation's largest, Financial Freedom Senior Funding, contend that those firms helped pressure older Americans into bad investments.
~ Charles Duhigg
Against
American
Bad
Companies
Contend
Financial
Financial Freedom
Freedom
Funding
Helped
Including
Investments
Largest
Lawsuits
Mortgage
Nation
Older
Pressure
Reverse
Senior
Those
design
copy
Like solo sailors venturing into the Southern Ocean, climbers are seduced by risk. The desire to push to a summit or scale a rock face is so strong that they consciously or subconsciously minimize safety precautions drilled into their brains.
~ Charles Duhigg
Brains
Climber
Desire
Face
Like
Minimize
Ocean
Push
Risk
Rock
Safety
Sailors
Scale
Seduced
Solo
Southern
Strong
Subconsciously
Summit
design
copy
Many cows are fed a high-protein diet, which creates a more liquid manure that is easier to spray on fields.
~ Charles Duhigg
Cows
Creates
Diet
Easier
Fed
Fields
Liquid
Manure
Many
More
Spray
Which
design
copy
Many environmental advocates argue that agricultural pollution will be reduced only through stronger federal laws.
~ Charles Duhigg
Advocate
Agricultural
Argue
Environmental
Federal
Laws
Many
Only
Pollution
Reduced
Stronger
Through
Will
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Martyrs - those killed because of their Catholic faith - can be beatified even if they don't perform a miracle. However, all beatified individuals must stage a certifiable miracle before being made a saint.
~ Charles Duhigg
Because
Before
Being
Catholic
Catholic Faith
Even
Faith
However
Individuals
Made
Martyrs
Miracle
Must
Perform
Saint
Stage
Those
design
copy
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