Sociologist Quotes

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.
Buy me and you will overcome the anxieties I have just reminded you of.
Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.
If advertising is not an official or state art, it is nonetheless clearly art.
If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.
It is very likely that many firms spend more on advertising than, for their own best interests, they should.
Most criticism of advertising is written in ignorance of what actually happens inside these agencies.
Sales may lead to advertising as much as advertising leads to sales.
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.
A certain amount of opposition is a great help to a man. Kites rise against, not with, the wind.
A day spent without the sight or sound of beauty, the contemplation of mystery, or the search of truth or perfection is a poverty-stricken day; and a succession of such days is fatal to human life.
A man of courage never needs weapons, but he may need bail.
Don't take the will for the deed; get the deed.
Every generation revolts against its fathers and makes friends with its grandfathers.
Every new baby is a blind desperate vote for survival: people who find themselves unable to register an effective political protest against extermination do so by a biological act.
Forget the damned motor car and build the cities for lovers and friends.
However far modern science and techniques have fallen short of their inherent possibilities, they have taught mankind at least one lesson; nothing is impossible.
It has not been for nothing that the word has remained man's principal toy and tool: without the meanings and values it sustains, all man's other tools would be worthless.
Life is the only art that we are required to practice without preparation, and without being allowed the preliminary trials, the failures and botches, that are essential for training.
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