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Sociologist Quotes
The medium is the message.
~ Marshall McLuhan
Medium
Message
design
copy
The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
~ Marshall McLuhan
Affairs
Any
Consequences
Each
Extension
Introduced
Medium
Merely
Message
New
New Technology
Our
Ourselves
Personal
Result
Say
Scale
Social
Technology
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The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
~ Marshall McLuhan
Being
Commercials
Eaten
Hood
Little
Modern
Objection
Red
Riding
Singing
Wolf
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copy
The more the data banks record about each one of us, the less we exist.
~ Marshall McLuhan
About
Banks
Data
Each
Each One
Exist
Less
More
Record
Us
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The name of a man is a numbing blow from which he never recovers.
~ Marshall McLuhan
Blow
He
Man
Name
Never
Which
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The new electronic independence re-creates the world in the image of a global village.
~ Marshall McLuhan
Electronic
Global
Global Village
Image
Independence
New
Village
World
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The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar.
~ Marshall McLuhan
Been
Encounter
Had
Now
Photograph
Purpose
Strange
Travel
Unfamiliar
Until
Which
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The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.
~ Marshall McLuhan
Engine
Everybody
Except
First
Immortality
Mistaken
Press
Printing
Printing Press
Shakespeare
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The scientist rigorously defends his right to be ignorant of almost everything except his specialty.
~ Marshall McLuhan
Almost
Almost Everything
Defends
Everything
Except
His
Ignorant
Right
Scientist
Specialty
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copy
The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
~ Marshall McLuhan
Able
Environment
First
Go
Grasp
His
Let Go
Man
New
New Way
Order
Spoken
Spoken Word
Technology
Way
Which
Word
design
copy
There are no passengers on spaceship earth. We are all crew.
~ Marshall McLuhan
Crew
Earth
Passengers
Spaceship
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copy
Today it is not the classroom nor the classics which are the repositories of models of eloquence, but the ad agencies.
~ Marshall McLuhan
Ad
Agencies
Classics
Classroom
Eloquence
Models
Nor
Today
Which
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Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
~ Marshall McLuhan
Club
Comfort
Disguised
Fist
Flock
He
His
Market
Researcher
Rules
Shepherds
Today
Tyrant
Utility
Ways
design
copy
We become what we behold. We shape our tools and then our tools shape us.
~ Marshall McLuhan
Become
Behold
Our
Shape
Then
Tools
Us
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We drive into the future using only our rearview mirror.
~ Marshall McLuhan
Drive
Future
Mirror
Only
Our
Rearview
Rearview Mirror
Using
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copy
We shape our tools and afterwards our tools shape us.
~ Marshall McLuhan
Afterwards
Our
Shape
Tools
Us
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copy
When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to get, they say it in curves.
~ Marshall McLuhan
Curves
Get
Graph
Know
Producers
Public
Say
Tell
They Say
Want
Wants
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copy
Where the whole man is involved there is no work. Work begins with the division of labor.
~ Marshall McLuhan
Begins
Division
Involved
Labor
Man
No Work
Where
Whole
Work
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copy
Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.
~ Michael Schudson
Advertisement
Extent
Ordinarily
Public
Wonders
Work
design
copy
Advertising generally works to reinforce consumer trends rather than to initiate them.
~ Michael Schudson
Advertising
Consumer
Generally
Initiate
Rather
Reinforce
Than
Them
Trends
Works
design
copy
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