Switzerland Quotes

As a child, I first wanted to be a cook because my mother was such a good cook.
I was a pilot and flying hang gliders, paragliders, aerobatics airplanes, and then I discovered skydiving. Free fall. Free. With nothing around you, just a parachute on your back. And you go down. But you don't feel like you're going down. Total freedom.
I was always pretty good at designing things.
When I was young I had an apprenticeship as an engineer.
When you're in a fighter jet and there's a dark layer of clouds with just one blue hole with the sun going through it, you shoot for that hole. You go vertical into the light, and suddenly, instead of gray and dark, it's light and blue. You are totally connected with the elements. You are in another world.
Advertising is the price companies pay for being unoriginal.
An ideal day for me is a combination of a fun-exciting creative moment with work partners, some laughs and games with my kids, a good surf session, and great conversation with friends around a meal.
Consumers want products that tell stories, have magic, and inspire.
Design accelerates the adoption of new ideas. And many of these ideas are important for designers to show that there is a way. When you see things through that lens, you realize it applies to any industry and any form of design.
Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If it isn't ethical, it can't be beautiful. But if it isn't beautiful, it probably shouldn't be at all.'
Design is a tool that either allows us to create new markets or disrupt existing ones.
Design needs a new relationship with the world, one that is more focused on our planet's needs.
Every tech product on the body like Jawbone or in the home like August is different. But there are definitely principles that apply across the board for me, such as integration in everyday life and discretion.
Everything has yet to be invented. I never say 'green' - I say 'greener.' It's greener simply because this is a continuum of change, improvement and discovery.
For each project I do, I try to surprise myself, do the unexpected, and change my own status quo. From the One Laptop Per Child, the Herman Miller Sayl, or the latest Movado watch collection, there is always an insecurity about being able to do something important. I think each of those projects makes me feel like we have progressed.
For me, it's not about being the best designer. I'm interested in being the best partner. The best collaborator.
Fuseproject was founded in 1999, and the notion behind it, which is alive and kicking today, is fusing different disciplines. Our teams are absolutely incredible at their own discipline, but most importantly, they're incredible at partnering with each other.
Having one foot in design and the other in sustainable and social projects, I hear this question quite often: 'Why does the world need another chair?' My answer is that the world needs another chair/bicycle/car or any new product for that matter, like the world needs another book.
I am always looking for ways to move technology away from being over-featured. Moving to Silicon Valley in the mid-1990s meant I grew up as a designer in an environment where technology is a tool and not a means to an end. I believe that design should be driven by ideas, not style.
I am extraordinarily fascinated by the future of technology. We are in the early infancy of technology, and we have an opportunity to guide how technology develops and integrates into our lives. I talk a lot about the 'invisible interface,' or the idea that we can utilize technology without being absorbed into a screen.
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AuthorName
Al McGuire
Profession
Coach
BirthDate
07 September, 1928
DeathDate
26 January, 2001
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