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Our approach is not to look at the successes of other people and try to repeat those successes. We don't look at the success of 'Grand Theft Auto 3' and think that maybe if we create games for older audiences will see a similar success.
~ Satoru Iwata
Approach
Audiences
Auto
Create
Games
Grand
Look
Maybe
Older
Other
Our
People
Repeat
See
Similar
Success
Successes
Theft
Think
Those
Try
Will
design
copy
Our thinking has always been in trying to grab the limited amount of spare time people have and always try to offer some unprecedented attraction to the consumer.
~ Satoru Iwata
Always
Amount
Attraction
Been
Consumer
Grab
Limited
Offer
Our
People
Some
Spare
Spare Time
Thinking
Time
Time People
Try
Trying
Unprecedented
design
copy
People sometimes ask me what I did when I was hired at HAL. The answer is that I was a programmer. And an engineer. And a designer. And I marketed our games. I also ordered food. And I helped clean up. And, it was all great fun.
~ Satoru Iwata
Also
Answer
Ask
Clean
Clean Up
Designer
Did
Engineer
Food
Fun
Games
Great
Great Fun
Hal
Helped
Hired
Me
Ordered
Our
People
Programmer
Sometimes
Up
design
copy
People will buy hardware just to buy a single game if the game is really compelling.
~ Satoru Iwata
Buy
Compelling
Game
Hardware
Just
People
Really
Single
Will
design
copy
Personally, I think that users should be able to use all the functions of a console video game machine as soon as they open the box.
~ Satoru Iwata
Able
Box
Console
Functions
Game
I Think
Machine
Open
Personally
Should
Soon
Think
Use
Users
Video
Video Game
design
copy
Price point is always important for mass market commodities. Look at the iPhone. It's expensive. But I think it is going to sell. It does something that people really want to do. People want to share it. It's an emotional thing that goes beyond the price point. It has emotional power. You are connected to it.
~ Satoru Iwata
Always
Beyond
Commodities
Connected
Does
Emotional
Emotional Thing
Expensive
Goes
Going
I Think
Important
iPhone
Look
Market
Mass
Mass Market
People
Point
Power
Price
Really
Sell
Share
Something
Thing
Think
Want
You
design
copy
Regardless of age, gender, or game experience, anyone can understand Wii.
~ Satoru Iwata
Age
Anyone
Experience
Game
Gender
Regardless
Understand
design
copy
Some people will say Nintendo's games are for children. But our goal is to boost the population of gamers by making games for all ages.
~ Satoru Iwata
Ages
Boost
Children
Gamers
Games
Goal
Making
Nintendo
Our
People
Population
Say
Some
Some People
Will
design
copy
Sometimes you are physically tired at night, but your brain is functioning too much to go to sleep. If you can have software that helps you understand how you can shift from such a tense situation to being more relaxed, then that would help.
~ Satoru Iwata
Being
Brain
Go
Help
Helps
How
More
Much
Night
Physically
Relaxed
Shift
Situation
Sleep
Software
Sometimes
Tense
Then
Tired
Too
Too Much
Understand
Would
You
Your
design
copy
Sometimes, ideas are like good wine in that they just need time.
~ Satoru Iwata
Good
Ideas
Just
Like
Need
Sometimes
Time
Wine
design
copy
The advantage for Nintendo is that we always try to do things that other companies don't try to do. That is something that the general public appreciates.
~ Satoru Iwata
Advantage
Always
Appreciates
Companies
General
General Public
Nintendo
Other
Public
Something
Things
Try
design
copy
The approach to make more gorgeous-looking graphics... to have the horsepower, to have much faster processing - they don't do anything to ask nongamers to play with a video game.
~ Satoru Iwata
Anything
Approach
Ask
Faster
Game
Graphics
Make
More
Much
Play
Processing
Video
Video Game
design
copy
The brand new user interfaces that Nintendo invented often faced skeptical views before a hardware launch but wound up becoming de facto industry standards.
~ Satoru Iwata
Becoming
Before
Brand
Brand New
Faced
Facto
Hardware
Industry
Invented
Launch
New
Nintendo
Often
Skeptical
Standards
Up
User
Views
Wound
design
copy
The digital world is one that has sort of a unique characteristic, where it's a place in which it's very easy for the value of content to fall.
~ Satoru Iwata
Characteristic
Content
Digital
Digital World
Easy
Fall
Place
Sort
Unique
Value
Very
Where
Which
World
design
copy
The DS was launched back in 2004, and sales of that machine hit a record in 2009 in the United States. That is totally different from the conventional sales pattern, in which game gear sales peak in the third year and take a downturn thereafter.
~ Satoru Iwata
Back
Conventional
Different
Game
Gear
Hit
Machine
Pattern
Peak
Record
Sales
States
Take
Thereafter
Third
Totally
United
United States
Which
Year
design
copy
The heart of the matter is that everybody starts video games as a beginner. Then, after going through a lot of experiences and becoming more and more fond of video games, they become the experts.
~ Satoru Iwata
After
Become
Becoming
Beginner
Everybody
Experiences
Experts
Fond
Games
Going
Heart
Lot
Matter
More
More And More
Starts
Then
Through
Video
Video Games
design
copy
The term 'innovative' or 'innovation' is often vague or ambiguous. But in our definition, innovation means to make something which people think impossible possible.
~ Satoru Iwata
Ambiguous
Definition
Impossible
Innovation
Innovative
Make
Means
Often
Our
People
Possible
Something
Term
Think
Vague
Which
design
copy
The thing that concerns me most is that, in the digital age, if we fail to make efforts to maintain the value of our content, there is the high possibility for the value to be greatly reduced, as the history of the music industry has shown.
~ Satoru Iwata
Age
Concerns
Content
Digital
Digital Age
Efforts
Fail
Greatly
High
History
Industry
Maintain
Make
Me
Most
Music
Music Industry
Our
Possibility
Reduced
Shown
The History Of
Thing
Value
design
copy
There are many different regions around the world, and each region has its own cultural acceptance and legal restrictions as well as different age ratings. There are always things that we're required to do in each different region, which may go counter to the idea that players around the world want the freedom to play whatever they want.
~ Satoru Iwata
Acceptance
Age
Always
Around
Counter
Cultural
Different
Each
Freedom
Go
Idea
Legal
Many
May
Own
Play
Players
Ratings
Region
Regions
Required
Restrictions
Things
Want
Well
Whatever
Which
World
design
copy
Third-party publishers, like everyone, face increasing risks associated with creating games, and you have to target your resources to the right places and the right platforms.
~ Satoru Iwata
Associated
Creating
Everyone
Face
Games
Increasing
Like
Places
Platforms
Publishers
Resources
Right
Risks
Target
You
Your
design
copy
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AuthorName
Adela Florence Nicolson
Profession
Poet
BirthDate
09 April, 1865
DeathDate
04 October, 1904
Country
United Kingdom
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