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Alexander Nix Quotes
As a British person, I am unable to give strategic advice to political campaigns in the U.S.
~ Alexander Nix
Advice
Am
British
Campaigns
Give
I Am
Person
Political
Strategic
Unable
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copy
As the internet of things grows, as we have sensors on everything: cars, fridges, TVs then data is going to become ubiquitous.
~ Alexander Nix
Become
Car
Data
Everything
Going
Grows
Internet
Sensors
Then
Things
Ubiquitous
design
copy
Every day we have teams looking for new data sets.
~ Alexander Nix
Data
Day
Every
Every Day
Looking
New
Sets
Teams
design
copy
I must emphatically state that Cambridge Analytica does not condone or engage in entrapment, bribes or so-called 'honeytraps', and nor does it use untrue material for any purpose.
~ Alexander Nix
Any
Bribe
Cambridge
Does
Engage
Material
Must
Nor
Purpose
So-Called
State
Untrue
Use
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copy
I'm not going to speak about any of our investors or board members at all because we don't.
~ Alexander Nix
About
Any
Because
Board
Going
Investors
Members
Our
Speak
design
copy
Look, fundamentally the more you know about someone, the better you can communicate with them at a human level, or a mass-communication-advertising level.
~ Alexander Nix
About
Better
Communicate
Fundamentally
Human
Know
Level
Look
More
Someone
Them
You
design
copy
My long-term ambition is to be an agent of change.
~ Alexander Nix
Agent
Ambition
Change
Long-Term
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copy
Our job is not to dictate the policies of our candidates or even influence them but simply to articulate them in the most clear and meaningful way to the relevant audience.
~ Alexander Nix
Articulate
Audience
Candidates
Clear
Dictate
Even
Influence
Job
Meaningful
Meaningful Way
Most
Our
Policies
Relevant
Simply
Them
Way
design
copy
Our targeted methods change depending on who you are as an individual, not a model representation of an individual.
~ Alexander Nix
Change
Depending
Individual
Methods
Model
Our
Representation
Targeted
Who
You
design
copy
Starting with politics, we'd like to replace blanket advertising with individualised targeted and engagement ads.
~ Alexander Nix
Ads
Advertising
Blanket
Engagement
Like
Politics
Replace
Starting
Targeted
design
copy
Success has many fathers and failure is an orphan.
~ Alexander Nix
Failure
Fathers
Many
Orphan
Success
design
copy
The big mystery of Big Data is causation versus correlation.
~ Alexander Nix
Big
Correlation
Data
Mystery
Versus
design
copy
The company started in the early 90s or late 80s. We were a behavioural science company. We didn't pivot into data analytics till 2012. So, all the data that we collected pre-2012, which was done by the British company SBL group, was collected through quantitive and qualitative research on the ground.
~ Alexander Nix
British
Collected
Company
Data
Done
Early
Ground
Group
Late
Qualitative
Research
Science
Started
Through
Till
Were
Which
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copy
The idea of applying psychology or behavioural sciences to communication is not a new one. It's very old behavioural economics. If it gives you some additional insights - so be it.
~ Alexander Nix
Additional
Applying
Communication
Economics
Gives
Idea
Insights
New
New One
Old
Psychology
Sciences
Some
Very
You
design
copy
There's no question that the marketing and advertising world is ahead of the political marketing the political communications world.
~ Alexander Nix
Advertising
Ahead
Communications
Marketing
No Question
Political
Question
World
design
copy
We are fundamentally politically agnostic and an apolitical organization.
~ Alexander Nix
Agnostic
Fundamentally
Organization
Politically
design
copy
We didn't do Brexit. We didn't get money for it. We didn't do work for it. We didn't sign a contract.
~ Alexander Nix
Brexit
Contract
Get
Money
Sign
Work
design
copy
We leave our personal ideologies at the door... We only work for mainstream political parties.
~ Alexander Nix
Door
Ideologies
Leave
Mainstream
Only
Our
Parties
Personal
Political
Political Parties
Work
design
copy
We never worked in Russia. We never worked for Russia. I want to be careful, but I don't think we have any Russian employees in our company whatsoever. We just don't have business in Russia. We have no involvement with Russia, never have done.
~ Alexander Nix
Any
Be Careful
Business
Careful
Company
Done
Employees
Involvement
Just
Never
Our
Russia
Russian
Think
Want
Whatsoever
Worked
design
copy
We steer clear of fringe political parties or minority groups. We're not trying to orchestrate a revolution.
~ Alexander Nix
Clear
Fringe
Groups
Minority
Parties
Political
Political Parties
Revolution
Steer
Trying
design
copy
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