Roustam Tariko Quotes

My biggest entertainment in Moscow was to go to the subway and watch people. When American students visited, I watched them; I learned English from them.
Russians really needed a product that would be not as strong as vodka and not as feminine as cheap sparkling wine, so Martini was a good solution.
The only warning I'd give is - make sure you are strong enough and committed enough in your business pursuits. It is commitment and belief, not just the bottom line, that should drive you.
There are a lot of people who are trying hard to sell themselves as Russian vodkas.
We buy the most expensive grain available growing on the best part of Russian land called black soil. We also play close attention to the purity of the water - we get it from Lake Ladoga. We store it ourselves to specific conditions. We carefully manage distillation at my distillery in Moscow.
What I'm primarily responsible for is products. Everything is developed with my personal involvement. Second is client communication. Everything to do with product and consumer is my primary focus. I also deal with everything which relates to investment and partnership. Distribution, finance, administration, I don't do.
What's my expectation in the U.S.? I would like to replace Grey Goose.
When you have premium brands, you have to have the right balance of communicating all of your values.
Wherever I am, I start my day, it's the same. I'm not an early bird. I'm not waking up at five o'clock, six o'clock; it's usually seven-thirty, eight o'clock, and I will then read the newspapers, emails from around the world and make phone calls.
You need to be honest and always see new opportunities coming. So I call it intuition, innovation, execution - these are my working principles.
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AuthorName
Roustam Tariko
Profession
Businessman
BirthDate
17 March, 1962
Country
Russia
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