Steve Easterbrook Quotes

As a parent, I know how difficult it can be to encourage your kids to eat well.
As you get little pockets of success, then suddenly the light bulbs go on in everyone's head, and more leaders get more confident and make more, bigger decisions, and customers respond well, and it becomes a bit of a flywheel.
Bringing out service staff on to the dining floor does change the atmosphere.
Businesses increasingly have to differentiate themselves around their people, as much as their product, because thing are so replicable now.
Chicago is a wonderful, vibrant city with wonderful food cultures to it, wonderful talent downtown.
China and Hong Kong represent an enormous growth opportunity for McDonald's.
Consumers, when they've only got a couple of quid left in their pockets, are choosy about how they want to spend it.
Customers have access to information that gives them much more control over their lives.
Everyone likes a burger now and then, and that's absolutely fine.
Fear of decision-making is one thing I personally resist, and I'm trying to encourage others to resist as well.
I take it personally when people belittle our employees and misrepresent our record as an employer.
I think the greatest demand actually comes from within, not from outside.
If the pace of change outside is moving more quickly than the pace of change inside, you get a bit left behind.
If you don't want fries with your Happy Meal, you can switch it for a fruit bag or a portion of carrot sticks. I think that is the sign of a progressive business.
I'm honest and fair, but I don't dispense false kindness.
It is customers that decide if we succeed.
It makes me sad there is still some intellectual snobbery out there.
I've never met him, but I love the simplicity with which Warren Buffett describes good and bad businesses and how he makes his investment decisions.
Long-term sustaining growth is a minimum expectation for us.
Many people have strong views on McDonald's.
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