Satoru Iwata Quotes

A motion-sensing controller that you hold with both hands is completely different from one that you can use with either your right or left hand.
As soon as we showcased the Wii in 2006, people immediately understood. At that E3 show, I was up on the stage with other Nintendo staff playing Wii Tennis, and I could hear the excitement behind me.
At Nintendo, we do not run from risk. We run to it.
Entertainment is there to improve people's quality of life. After your basic needs, there's entertainment.
Even before the advent of smart devices, we employed touchscreens for our games with Nintendo DS, and we also adopted accelerometers for our Wii Remotes faster than smart devices did.
First of all, I've never once been embarrassed that children have supported Nintendo. I'm proud of it. That's because children judge products based on instinct.
For me, I actually found that it would have been more frightening to take the conventional path.
For us to create unique experiences that other companies cannot, the best possible option for us is to be able to develop hardware that can realize unique software experiences.
For young players, classic games are brand new. For others, they are a way to feel young again.
Games already pretty much have reached the point of photo-realism. Working on more intense graphics is not the only path we can take anymore. Simply relying on the sheer horsepower of the machine will not bring the industry a bright future.
Having a hardware development team in-house is a major strength.
Having strong momentum is very important for game platform businesses. Once momentum is lost, great power is needed to change that trend.
Here's a hypothesis I seriously believe: If there hadn't been a 'Pokemon' game, maybe the market for handheld game devices would have gone extinct.
I always and strictly tell Nintendo employees never to use the term 'success' to describe our own performance.
I believe that if we don't make moves to get people who don't play games to understand them, then the position of video games in society will never improve. Society's image of games will remain largely negative, including that stuff about playing games all the time badly damaging you or rotting your brain or whatever.
I do not like to use the term 'Free-to-play.' I have come to realize that there is a degree of insincerity to consumers with this terminology, since so-called 'Free-to-play' should be referred to more accurately as 'Free-to-start.'
I don't think that free games are something new. On the PC, there have always been free games. But finding them was not always easy. With the popular products like the iPhone, now it is easier.
I never think in terms of how we can compete against the other companies; rather, our primary focus is to make consumers feel the uniqueness and attractiveness of our products.
I personally am a user of iPhones and iPods.
I read blogs quite a bit.
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AuthorName
Satoru Iwata
Profession
Businessman
BirthDate
06 December, 1959
DeathDate
11 July, 2015
Country
Japan
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