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David Ogilvy Quotes
The best ideas come as jokes. Make your thinking as funny as possible.
~ David Ogilvy
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The consumer isn't a moron; she is your wife.
~ David Ogilvy
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The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.
~ David Ogilvy
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The more informative your advertising, the more persuasive it will be.
~ David Ogilvy
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The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
~ David Ogilvy
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The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
~ David Ogilvy
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The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
~ David Ogilvy
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The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
~ David Ogilvy
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There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.
~ David Ogilvy
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There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
~ David Ogilvy
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What really decides consumers to buy or not to buy is the content of your advertising, not its form.
~ David Ogilvy
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What you say in advertising is more important than how you say it.
~ David Ogilvy
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You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
~ David Ogilvy
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Author Profile
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AuthorName
David Ogilvy
Profession
Businessman
BirthDate
23 June, 1911
DeathDate
21 July, 1999
Country
United Kingdom
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