Editor Quotes

I always wanted to do creative things, but I was really interested in entrepreneurship. My family comes from a very entrepreneurial culture, so business was always something I was interested in.
I could have probably built a great career in management consulting, but one of the insights that I had early on is that just because you're good at something doesn't mean that you should continue to do it. Somewhere in my heart of hearts I knew it wasn't what I wanted to do.
I focus on projects I am passionate about and only work with people I respect. Without these supportive teams, partners and clients, I could never work on so many things. I am fortunate that they see the value in the multiplicity of my work and how it all comes together in a kind of virtuous cycle.
I had long had an instinct about there being a role for me in a creative industry. Maybe I didn't listen to that voice as much earlier on, but when it had become a deafening sound in my head I realised I had to go and explore it.
I have always been drawn to fashion from an aesthetic and consumer standpoint. I honestly never thought that I could take my business training and apply it here. I worked in retail and was into fashion. It was something I liked, and people trusted my opinion.
I have met with hundreds of young fashion designers, hundreds of fashion startups, hundreds of CEOs and business leaders. All I do is get to ask questions of professionals in the industry. I learn from every conversation. It is the best education I could have.
I love nothing better than immersing myself in different street cultures; exploring all those neighbourhoods in Tokyo was quite amazing, or visiting Morocco to see an Inditex factory.
I realised I had to work in something creative, but with a business and global element. And that I had to do it while I was still young and had an appetite for risk.
I usually have eight to 10 meetings a day and travel 150 days a year..._It sounds crazy, but I wouldn't have it any other way.
I'm not a designer, nor do I fancy myself a designer.
I'm regularly speaking at London Business School and Harvard Business School. They're the next generation of leaders in the fashion industry.
I've always had an affinity for the fashion industry - I've always been drawn to it. But I grew up in Calgary in Canada, which, being a fairly isolated city, is not particularly known for having anything to do with fashion.
In the daytime, I was studying at school and in the evenings, I was a stage kid. I was trained in theatre and public speaking. I was a really active kid.
It's not like I ever sat in my room and said I was going to start a media company and become an editor in chief. It was never my dream. It was something that just happened.
Know your target audience. Always keep them at the forefront of your mind. Understand their lifestyle and what they are looking for. Gather their feedback and use it to tailor your approach. The voice of the consumer is an essential input into the development of any fashion business or blog.
Leaving all the glamour and air-kissing aside, at the end of the day, fashion is about operations and getting things done. The best way to be successful, therefore, is to learn from the people who do it best.
Look at the way sports, music and film have become driving forces of popular culture. Fashion is the fourth pillar.
Most of my ideas come from drawing patterns across conversations I have with different types of people - technology investors, young fashion design students, a CEO. This variety is stimulating and offers many different perspectives on the things I am thinking about.
My advice to owners of fashion brands is that you have to give digital a seat at the board table. A lot of brands treat digital strategy as something on the side.
My parents landed in Calgary in December 1974, straight from Nairobi. They were immigrants, like many people coming to build a better life. My mom was five months pregnant with me when they landed.
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