William Bernbach Quotes

There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.
Today's smartest advertising style is tomorrow's corn.
We don't ask research to do what it was never meant to do, and that is to get an idea.
Word of mouth is the best medium of all.
You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.
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AuthorName
William Bernbach
Profession
Businessman
BirthDate
13 August, 1911
DeathDate
02 October, 1982
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